If NFL fans continue to turn away from football, the TV networks could lose as much as $200 million in earnings, according to a new report.
After ratings for Week Two crashed, adding to the angst already felt by a poor showing in Week 1, industry insiders and analysts are sounding the alarm.
A new report claims that CBS, ESPN, Fox and NBC could take a $200 million hit to their estimated $2.5 billion in NFL advertising earnings if fans continue to turn off the TV, the The Hollywood Reporter noted recently.
The worries over earnings are not allayed by the fact that this season’s Week Two is the lowest mark for CBS since 1998. And the first two games of the season are down double-digits at a multi-year low compared to last year. ...