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Last updateThu, 20 Nov 2014 12pm
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Coke’s Polar Bear Campaign Fizzles

Coca-cola’s irritating attempt to exploit global warming moonbattery with white polar bear cans has turned out to be the company’s biggest blunder since New Coke: Coca-Cola Co. is switching back to its time-honored red just one month after rolling out its flagship cola in a snow-white can for the holidays. New seasonal cans in red [...]
coca-cola-white-can
The Al Gore of soda marketing campaigns.

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" Nothing in the world is more flexible and yielding than water. Yet when it attacks the firm and the strong, none can withstand it, because they have no way to change it. So the flexible overcome the adamant, the yielding overcome the forceful. Everyone knows this, but no one can do it. "

--Lao Tzu

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