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Last updateThu, 22 Jan 2015 3pm
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Coke’s Polar Bear Campaign Fizzles

Coca-cola’s irritating attempt to exploit global warming moonbattery with white polar bear cans has turned out to be the company’s biggest blunder since New Coke: Coca-Cola Co. is switching back to its time-honored red just one month after rolling out its flagship cola in a snow-white can for the holidays. New seasonal cans in red [...]
coca-cola-white-can
The Al Gore of soda marketing campaigns.

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